
Posted By: Darren Bonawitz
Data centers are constantly evolving due to new, faster and better technology. In a recent article from SearchDataCenters.com, writers Alex Barrett and Matt Stansberry, unveil the newest data center trends for 2011.
Data Center Trends for 2011-
X86 everywhere
The data center has always been a heterogeneous place, but not for long. Slowly but surely, the variety of microprocessors that used to characterize our compute centers is giving way to homogenous hordes of x86 processors — mostly from Intel, with a smattering of AMD thrown in for good measure. In and of itself, x86’s increased presence is nothing new — x86 boxes have long outsold Unix and mainframes on a units-shipped basis. But in 2010, x86 servers represented the majority of server revenue as a whole, estimated by IDC at 66.1% in Q310. Expect that trend to continue, not abate.
The waning days of Unix
The corrolary to x86’s increased data center dominance is the decline of Unix, which data center buyers demoted to a legacy platform in 2010. Oracle, with its purchase of Sun Microsystems in 2009, appears to be hastening Unix’s demise, driving data center managers away with product cancellations and predatory support pricing, although other reports show Oracle/Sun sales holding steady.
Don’t just virtualize, automate!
Of course, part of the reason for x86’s increased data center dominance is virtualization, which has arguably been the defining data center trend of the last decade. But there are signs that all the virtualization hustle and bustle is coming to a close, as IT departments come to the end of the list of workloads they are willing to virtualize. With the bulk of the raw migration work behind them, many IT organizations want to build on the foundational layer they have built, and will introduce automation, a.k.a. private cloud computing, on top of their virtual infrastructure. The hope is to minimize manual tasks such as ensuring compliance, taking inventory, running reports, provisioning new workloads and testing disaster recovery plans. But while it all sounds good on paper, early adopters say they’ve had trouble getting buy-in for automation and private cloud outside the confines of IT.
Storage, data networks converge
Take a look at the average enterprise server, and hanging out the back you’ll find cables going to a handful of Gigabit Ethernet network interface cards (NICs) and a couple of Fibre Channel host bus adapters (HBAs) going to a SAN. That’s all changing with the availability of 10 Gigabit Ethernet (GbE), as data center managers take advantage of the 10 GbE’s superior bandwidth plus new network protocols to transfer both data and storage traffic over a single, tidy link. But while converged networks are the topic du jour for network and storage vendors, plenty of hurdles remain. Most existing storage systems, for one, don’t natively attach to Ethernet, requiring the use of intermediary bridging equipment. Further, most IT organizations aren’t set up for network and storage personnel to work together. An intermediary step toward converged networks may be to take advantage of existing IP storage technologies, like tried-and-true NAS and iSCSI.
Storage is exploding, still
File this under “the more things change, the more they stay the same.” IT professionals continue to grapple with modern applications’ seemingly limitless ability to generate data — and regulators’ unwavering demand that it be stored ad infinitum. In fact, Gartner estimates that storage capacity in the data center will grow 800% this year. Making matters worse is virtualization, which requires that storage be networked to enable live migration. To get a handle on out-of-control storage growth, data center managers must explore technologies like archiving and deduplication, or risk drowning their data centers — and budgets — in a sea of storage.
1102 GRAND, Kansas City’s data center and Internet hub, saw a 200-300 percent increase in its website and blog traffic, and cut 75 percent of its Google Adwords budget. The marketing ROI is part of an ongoing social media campaign with Jennings Social Media Marketing (www.jenningssocialmedia.com).
Darren Bonawitz, principal of 1102 GRAND, said that Jennings Social Media Marketing helped 1102 GRAND have a better perspective of online marketing strategies. “We were in need of marketing experts and that is exactly what we found in Jennings Social Media Marketing. We have worked with Jennings Social Media Marketing for approximately two years. In that time 1102 GRAND has had an increase in website traffic, saved 75 percent of the budget on the Google Adwords campaign, been requested for more interviews than we can handle and been able to realize significant quantifiable results through additional revenue,” said Bonawitz.
Bonawitz added that the focus on social media is extremely beneficial. “Jennings Social Media Marketing implemented many facets of social media marketing including Facebook, Twitter, e-newsletters, blog, case studies, organic search engine optimized press releases and Web videos. Social media is such a vital tool because it is constantly working. We have had so many great results, and it is hard to argue with results,” said Bonawitz.
Jennings Social Media Marketing is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. Jennings creates comprehensive social media marketing and Web advertising strategies from website design and development to viral videos. The company represents publicly traded to medium-sized businesses across the U.S. and overseas including technology, sports, sustainability, entertainment, travel, financial, health care and real estate.
1102 GRAND, Kansas City’s data center and Internet hub, recently announced that TeliaSonera International Carrier, a global provider of cross-border communication services, established a point of presence at its building.
Paul Dahlgren, head of product management, strategy and marketing at TeliaSonera International Carrier, said that 1102 GRAND is the best carrier neutral collocation facility in Kansas City. “1102 GRAND has the critical mass of networks for interconnection and delivery of TeliaSonera International Carrier’s services,” said Dahlgren.
Dahlgren added, “Our customers all have one thing in common: they require best-in-class cross-border communications to carry quality services to users around the world. Online gaming providers, professional media companies and universities benefit from using TeliaSonera International Carrier communications services,” said Dahlgren.
Darren Bonawitz, principal of 1102 GRAND, said that the partnership between TeliaSonera International Carrier and 1102 GRAND is extremely beneficial to customers. “1102 GRAND’s customers now have the possibility to connect to Europe’s largest and fastest growing IP backbone. TeliaSonera International Carrier, offers customers access to the Global IP network, transmission services and media services for ISPs, content providers, broadcasters and other large scale users,” said Bonawitz.
TeliaSonera International Carrier is a global provider of cross-border communication services. It delivers IP, capacity and voice services and also provides the media, education and online gaming industries with services tailored to their specific needs. TeliaSonera International Carrier owns and operates more than 43,000 kilometers (27,000 miles) of fiber network, which covers more than 100 points of presence in 35 countries across Europe, the US and Asia. It is a leading global IP provider – the number one carrier in Europe and winner of 2009 World Communication Awards in the Best Wholesale Carrier and Best New Service categories (www.teliasoneraic.com). TeliaSonera International Carrier’s press office for journalists can be reached at + 46-706372771
1102 GRAND is a Midwestern carrier hotel and network neutral collocation facility specifically enhanced with the infrastructure to host and provide services to an array of global network operators including carriers, service providers and enterprise customers who demand highly secure and connected, customized solutions for their core networking equipment. 1102 GRAND offers a wide array of collocation options including cabinets, cage space, suites and space for private data centers, all of which are connected to a carrier neutral Meet Me Room, housing nearly 30 carriers and service providers (http://1102grand.com/). Twitter@ 1102grand
A press release announcing that TeliaSonera International Carrier, a global provider of cross-border communication services, established a point of presence at 1102 GRAND was recently posted on MSNBC.com
Paul Dahlgren, head of product management, strategy and marketing at TeliaSonera International Carrier, said that 1102 GRAND is the best carrier neutral collocation facility in Kansas City. “1102 GRAND has the critical mass of networks for interconnection and delivery of TeliaSonera International Carrier’s services,” said Dahlgren.
Posted by: Darren Bonawitz
1102 GRAND is co-hosting an upcoming IT networking event with KCnext. The event will be held on Thursday, Nov. 18th at the Press Bar & Panini Grill at Crosstown Station (1522 McGee, Kansas City, MO 64108) from 5 – 8 p.m.
Although this is a casual come and go event, registration is required. Space is very limited (250 people maximum), so don’t wait – register today at http://www.kcnext.com/events.
A special thanks from the KCnext team to Stallard Technologies, the Title Sponsor for the event, as well as our other sponsors so far including the following: Commenco, KC Hub, Level 3 Communications and TeliaSonera. There are still several sponsorship opportunities available. So don’t miss this chance to get your company’s name in front of the 250 of the area’s IT professionals and decision makers! For more information on how to be a sponsor, please visit KCnext.com/events.