
1102 GRAND, Kansas City’s data center and Internet hub, saw a 200-300 percent increase in its website and blog traffic, and cut 75 percent of its Google Adwords budget. The marketing ROI is part of an ongoing social media campaign with Jennings Social Media Marketing (www.jenningssocialmedia.com).
Darren Bonawitz, principal of 1102 GRAND, said that Jennings Social Media Marketing helped 1102 GRAND have a better perspective of online marketing strategies. “We were in need of marketing experts and that is exactly what we found in Jennings Social Media Marketing. We have worked with Jennings Social Media Marketing for approximately two years. In that time 1102 GRAND has had an increase in website traffic, saved 75 percent of the budget on the Google Adwords campaign, been requested for more interviews than we can handle and been able to realize significant quantifiable results through additional revenue,” said Bonawitz.
Bonawitz added that the focus on social media is extremely beneficial. “Jennings Social Media Marketing implemented many facets of social media marketing including Facebook, Twitter, e-newsletters, blog, case studies, organic search engine optimized press releases and Web videos. Social media is such a vital tool because it is constantly working. We have had so many great results, and it is hard to argue with results,” said Bonawitz.
Jennings Social Media Marketing is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. Jennings creates comprehensive social media marketing and Web advertising strategies from website design and development to viral videos. The company represents publicly traded to medium-sized businesses across the U.S. and overseas including technology, sports, sustainability, entertainment, travel, financial, health care and real estate.
I want to share this article written by David Twiddy from the Kansas City Business Journal.
Tech firms hope KC Next expands, connects industry
Building on recent efforts to showcase Kansas City’s bioscience and animal health industries, a group of business leaders is rolling out a program to spotlight the area’s information technology community.
KC Next had its debut at an April 1 networking event for the tech sector. Organizers plan similar events in coming months with no set goals or timetables other than to build up the local industry.
“We’re hoping KC Next is going to be the group that brings together technology visionaries from all aspects of the industry, and the result is the development of innovative ideas and trying to ensure that we maintain that intellectual capital in the Kansas City region,” said Darren Bonawitz, co-owner of 1102 Grand, an Internet hub and colocation facility.