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Darren Bonawitz
Darren Bonawitz attended Kansas State University where he majored in Electrical Engineering with an emphasis in Communication Systems.

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Greg joined 1102 GRAND in 2008 where he has been active in attracting bootstrapping startups to Inc. 500 and Fortune 500 companies from around the region and the world

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To submit a story idea to our blog email valerie@jenningssocialmedia.com

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Posts Tagged ‘Jennings Social Media Marketing’

Top Ten Data Center Trends of 2011

Tuesday, January 18th, 2011

Posted By: Darren Bonawitz

Data centers are constantly evolving due to new, faster and better technology. In a recent article from SearchDataCenters.com, writers Alex Barrett and Matt Stansberry, unveil the newest data center trends for 2011.

Top Ten Data Center Trends of 2011

Data Center Trends for 2011-

X86 everywhere
The data center has always been a heterogeneous place, but not for long. Slowly but surely, the variety of microprocessors that used to characterize our compute centers is giving way to homogenous hordes of x86 processors — mostly from Intel, with a smattering of AMD thrown in for good measure. In and of itself, x86’s increased presence is nothing new — x86 boxes have long outsold Unix and mainframes on a units-shipped basis. But in 2010, x86 servers represented the majority of server revenue as a whole, estimated by IDC at 66.1% in Q310. Expect that trend to continue, not abate.

The waning days of Unix
The corrolary to x86’s increased data center dominance is the decline of Unix, which data center buyers demoted to a legacy platform in 2010. Oracle, with its purchase of Sun Microsystems in 2009, appears to be hastening Unix’s demise, driving data center managers away with product cancellations and predatory support pricing, although other reports show Oracle/Sun sales holding steady.

Don’t just virtualize, automate!
Of course, part of the reason for x86’s increased data center dominance is virtualization, which has arguably been the defining data center trend of the last decade. But there are signs that all the virtualization hustle and bustle is coming to a close, as IT departments come to the end of the list of workloads they are willing to virtualize. With the bulk of the raw migration work behind them, many IT organizations want to build on the foundational layer they have built, and will introduce automation, a.k.a. private cloud computing, on top of their virtual infrastructure. The hope is to minimize manual tasks such as ensuring compliance, taking inventory, running reports, provisioning new workloads and testing disaster recovery plans. But while it all sounds good on paper, early adopters say they’ve had trouble getting buy-in for automation and private cloud outside the confines of IT.

Storage, data networks converge
Take a look at the average enterprise server, and hanging out the back you’ll find cables going to a handful of Gigabit Ethernet network interface cards (NICs) and a couple of Fibre Channel host bus adapters (HBAs) going to a SAN. That’s all changing with the availability of 10 Gigabit Ethernet (GbE), as data center managers take advantage of the 10 GbE’s superior bandwidth plus new network protocols to transfer both data and storage traffic over a single, tidy link. But while converged networks are the topic du jour for network and storage vendors, plenty of hurdles remain. Most existing storage systems, for one, don’t natively attach to Ethernet, requiring the use of intermediary bridging equipment. Further, most IT organizations aren’t set up for network and storage personnel to work together. An intermediary step toward converged networks may be to take advantage of existing IP storage technologies, like tried-and-true NAS and iSCSI.

Storage is exploding, still
File this under “the more things change, the more they stay the same.” IT professionals continue to grapple with modern applications’ seemingly limitless ability to generate data — and regulators’ unwavering demand that it be stored ad infinitum. In fact, Gartner estimates that storage capacity in the data center will grow 800% this year. Making matters worse is virtualization, which requires that storage be networked to enable live migration. To get a handle on out-of-control storage growth, data center managers must explore technologies like archiving and deduplication, or risk drowning their data centers — and budgets — in a sea of storage.

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Posted in 1102 GRAND, Colocation Information, Data Center Cooling, Data Center Security, Disaster Recovery Solution, Green IT, Location, Midwest data center, Networking, raised floors, Uncategorized | No Comments »

Kansas City’s Data Center & Internet Hub Increases Website Traffic With Social Media and Cuts 75% of Google Adwords Budget

Tuesday, January 11th, 2011

1102 GRAND, Kansas City’s data center and Internet hub, saw a 200-300 percent increase in its website and blog traffic, and cut 75 percent of its Google Adwords budget. The marketing ROI is part of an ongoing social media campaign with Jennings Social Media Marketing (www.jenningssocialmedia.com).

Darren Bonawitz, principal of 1102 GRAND, said that Jennings Social Media Marketing helped 1102 GRAND have a better perspective of online marketing strategies. “We were in need of marketing experts and that is exactly what we found in Jennings Social Media Marketing. We have worked with Jennings Social Media Marketing for approximately two years. In that time 1102 GRAND has had an increase in website traffic, saved 75 percent of the budget on the Google Adwords campaign, been requested for more interviews than we can handle and been able to realize significant quantifiable results through additional revenue,” said Bonawitz.

Bonawitz added that the focus on social media is extremely beneficial. “Jennings Social Media Marketing implemented many facets of social media marketing including Facebook, Twitter, e-newsletters, blog, case studies, organic search engine optimized press releases and Web videos. Social media is such a vital tool because it is constantly working. We have had so many great results, and it is hard to argue with results,” said Bonawitz.

Jennings Social Media Marketing is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. Jennings creates comprehensive social media marketing and Web advertising strategies from website design and development to viral videos. The company represents publicly traded to medium-sized businesses across the U.S. and overseas including technology, sports, sustainability, entertainment, travel, financial, health care and real estate.

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Posted in 1102 GRAND, Colocation Information, Data Center Security, Energy, Green IT, healthcare it, Location, Midwest data center, Networking, Saving Money | No Comments »

Darren Bonawitz featured in Kansas City Business Journal

Friday, April 16th, 2010

I want to share this article written by David Twiddy from the Kansas City Business Journal.

Tech firms hope KC Next expands, connects industry

Building on recent efforts to showcase Kansas City’s bioscience and animal health industries, a group of business leaders is rolling out a program to spotlight the area’s information technology community.

KC Next had its debut at an April 1 networking event for the tech sector. Organizers plan similar events in coming months with no set goals or timetables other than to build up the local industry.

“We’re hoping KC Next is going to be the group that brings together technology visionaries from all aspects of the industry, and the result is the development of innovative ideas and trying to ensure that we maintain that intellectual capital in the Kansas City region,” said Darren Bonawitz, co-owner of 1102 Grand, an Internet hub and colocation facility.

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Posted in 1102 GRAND, Energy | No Comments »

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Posts Tagged ‘Jennings Social Media Marketing’

Top Ten Data Center Trends of 2011

Tuesday, January 18th, 2011

Kansas City’s Data Center & Internet Hub Increases Website Traffic With Social Media and Cuts 75% of Google Adwords Budget

Tuesday, January 11th, 2011

Darren Bonawitz featured in Kansas City Business Journal

Friday, April 16th, 2010