
Posted By: Darren Bonawitz, principal of 1102 GRAND
1102 GRAND would like to congratulate Kansas City, Mo. for being selected “to collaborate with Google on the deployment of Google’s one-gigabit-per-second, ultra-high speed, fiber-to-the-home broadband network.” 1102 GRAND is extremely excited about Google’s extended investment in the Kansas City area.
According to an article from kcmonitor.com, “As the second city to be selected for this initiative, Kansas City, Mo., joins its sister city, Kansas City, Kan., in a regional partnership that will help to ensure our communities’ shared success.
Posted By: Darren Bonawitz, principal of 1102 GRAND
1102 GRAND would like to congratulate Kansas City, Kan. on the announcement by Google to develop an ultra high speed fiber networking within the community. There were obviously a lot of cities vying for this opportunity even within our own metropolitan area and everyone should be commended for all of their hard work and dedication to bring this project to the Kansas City area. It will certainly be exciting to watch the project unfold.
Posted By: Darren Bonawitz, principal of 1102 GRAND
In the telecom sector, specifically the wireless industry, AT&T’s plan to buy wireless provider T-Mobile for a reported $39 billion is the biggest piece of news in awhile. While I do not normally comment on deals and transactions, this one has particular interest to me with Sprint being headquartered in Overland Park. For several years, I along with many others, were waiting on an announcement from Sprint and T-Mobile regarding a merger.

The industry has been full of rumors regarding the joining of the third and fourth largest wireless providers to form a unified wireless company that could potentially compete more effectively with the first and second largest wireless providers, Verizon Wireless and AT&T. So the AT&T / T-Mobile announcement came as a surprise to me. Before I go any further, it is important to note that this is just an announcement about a potential transaction, and there are still considerable regulatory hurdles to cross. That process is not quick or guaranteed and could take a year or more to run its course.
As one of the major employers in the Kansas City metropolitan area, news regarding Sprint is of particular interest even when they are not directly involved. It is no secret that Sprint has really struggled over the past several years with customer churn, financial losses, and poor marks for customer service based on third party surveys. With that said, over the past twelve months or so, it appears Sprint has made major strides to improve across various areas to curb the customer churn and improve customer service ratings. This surprise announcement could not have resonated well within the Sprint campus leaving people scratching their heads and wondering what this means for consumers, the industry as a whole, their employer and employees.
They are not alone as people close to the industry are wondering and speculating as well. While Sprint, in my opinion, is certainly not in any eminent danger, they are definitely not in an enviable position either. I will be very curious to see if customer churn starts to increase again. That would definitely not be a good sign and could escalate a potential next move for them before market cap erodes.
First, I expect a revamped marketing campaign and focus on continued improvement with regard to existing customer relations. Once existing customers are addressed, then they can dig in for the fight to attract new customers. I have witnessed multiple large scale fiber network integrations and they are always a tedious process with potential pitfalls. Who knows? Maybe Sprint can successfully position themselves as the friendly “little guy” alternative to the “big boys.” People like choices and America likes the underdog and come back stories. I’ll also be curious to see if they start going after small acquisitions of their own targeting someone like U.S. Cellular or pre-paid providers as some speculate.
While a lot of peoples’ immediate response was that the AT&T/T-Mobile announcement set up a potential Verizon Wireless / Sprint deal, I’m not so sure. Keep in mind that it is more than just dollars and customers that makes a deal a good fit. These are businesses built on extremely expensive network platforms that have to interconnect and interoperate. In fact, that is likely a potential reason the Sprint / T-Mobile deal did not get done. With that in mind, I could just as easily see, what I would call a non-traditional buyer without a legacy wireless network, enter the picture. This will be an interesting story for people in the industry as well as the Kansas City area to watch as it unfolds.
1102 GRAND, Kansas City’s data center and Internet hub, saw a 200-300 percent increase in its website and blog traffic, and cut 75 percent of its Google Adwords budget. The marketing ROI is part of an ongoing social media campaign with Jennings Social Media Marketing (www.jenningssocialmedia.com).
Darren Bonawitz, principal of 1102 GRAND, said that Jennings Social Media Marketing helped 1102 GRAND have a better perspective of online marketing strategies. “We were in need of marketing experts and that is exactly what we found in Jennings Social Media Marketing. We have worked with Jennings Social Media Marketing for approximately two years. In that time 1102 GRAND has had an increase in website traffic, saved 75 percent of the budget on the Google Adwords campaign, been requested for more interviews than we can handle and been able to realize significant quantifiable results through additional revenue,” said Bonawitz.
Bonawitz added that the focus on social media is extremely beneficial. “Jennings Social Media Marketing implemented many facets of social media marketing including Facebook, Twitter, e-newsletters, blog, case studies, organic search engine optimized press releases and Web videos. Social media is such a vital tool because it is constantly working. We have had so many great results, and it is hard to argue with results,” said Bonawitz.
Jennings Social Media Marketing is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. Jennings creates comprehensive social media marketing and Web advertising strategies from website design and development to viral videos. The company represents publicly traded to medium-sized businesses across the U.S. and overseas including technology, sports, sustainability, entertainment, travel, financial, health care and real estate.